Search Engine Optimization & Marketing (SEO & SEM)

What sorts of businesses do you work with?
We have experience with and work with businesses of all sizes, from local companies and start-ups to national and multinational brands. We have experience of working with companies in all sorts of sectors, from software companies and insurers to local plumbers and photographers.
How much do you charge?
All our projects are completely bespoke, so it is difficult to give exact figures. At the moment we work with companies who have budgets ranging from a few hundred pounds per month to a few thousand. Rather than having a minimum amount, we adjust our strategies, volume of work and timescales based on the available budget.
We can also adjust the approach we take depending on how much involvement our clients have. If you are happy to implement suggestions yourself (after a proper explanation), it will reduce the overall project cost.
Furthermore, if you have a service we may have use for, we are happy to trade skills if possible.
Can you guarantee results?
Nobody can guarantee results in digital marketing as there are too many variables, especially with SEO, as Google’s algorithm is a secret. What we can do is point to a highly successful track record across all sorts of sectors and put you in contact with some of our clients if you want to see the kind of results we can produce.
Also, trust us when we tell you that we aren’t happy with results unless you are!
How will you report and how do we know what you’ll be working on?
DigLanes, we like to keep our clients up-to-date. We send monthly reports outlining performance, as well as work completed and upcoming work. In addition, we will also show you how to use Analytics and set up appropriate dashboards so you can keep track of performance yourselves.
We also provide action lists detailing all the areas we believe need working on, with appropriate due dates.
If that isn’t enough, we also will be in regular contact and if possible will spend time in your office working alongside you.
What is digital marketing?
Digital marketing is a bit of a catch-all phrase to cover all the services we offer. There are likely all sorts of definitions, but in our particular case it covers anything based online. This includes:
SEO, PPC, Analytics and conversion rate optimisation, Content creation and marketing, Social media, Email marketing, Marketing automation
What is SEO?
SEO stands for search engine optimisation, and while there are many detailed explanations, the best one we can think of is “making things appear higher in Google (or any other search engine)”. In our case, we also break SEO into on-site and off-site SEO.
On-site SEO works on things on your own site that will help search engines understand what you do and find all the pages on your site. Off-site SEO is concerned with creating links back to your site in order to help demonstrate relevance and popularity to Google.
What is local SEO?
Local SEO focuses on achieving results in location-based searches, for example, “restaurant in Oxford”. These types of searches are becoming a lot more frequent and often result in a map being displayed in the search results. There are some very specific tactics that can be employed to affect performance in the location-based search results.
It is obviously more technical than that, but we reckon these are good summaries.
Why do you always talk about Google, there are other search engines?
In the majority of countries in the world Google has the highest search engine market share. This is especially true in the UK, where its market share is regularly over 90% of all search traffic to sites. As a result, we tend to spend most of our time working on optimising sites for Google.
Luckily though, a lot of the tactics we use will have a similar effect in the other search engines.
If we work work in countries in which other search engines are dominant, we will tailor our approach to make sure you get the best possible results.
What Is PPC?
PPC stands for pay-per-click, and is a phrase used to describe the paid advertising model available to companies on sites such as Google (the results at the right or top of the normal search results). The name comes from the fact you only pay for the advertising when someone clicks on it.
It is commonly used to refer to Google AdWords, but could equally describe Bing Advertising, Facebook Advertising or any other kind of online advertising where you pay per click.
Do you only use Google AdWords?
While the majority of our PPC clients will make use of AdWords, it is not the only advertising platform and certainly isn’t always the most effective. DigLanes, we also have experience using all sorts of PPC services, such as Facebook Advertising, LinkedIn Advertising and Paid Stumbles, to name a few.
We will help you find the correct advertising platform for what you’re trying to achieve.
Paying a lot of money is the only way to appear on google top list, isn’t it?
Contrary to popular belief, ranking first in Google has nothing to do with money! Put simply, you can’t pay to be first. While large marketing budgets help when it comes to SEO, as you can do more, it doesn’t guarantee results. More specialist smaller sites or sites creating great content can often outrank bigger companies.
All the search engines do offer paid advertising models, where you can pay to appear higher in the paid results, but these have no impact on the natural search results.
What is content marketing?
Content marketing has been around for decades, but more recently has been used in the digital marketing world to mean creating content for either on-site or off-site use in order to gain links, social shares and traffic.
Do you do social media?
In a word, yes! However, we generally only act as consultants, as it is much more effective if internal teams are used to speak on behalf of a company. This is because internal teams will be much more familiar with the company, products, tone and customers.
DigLanes, we will happily give training, come up with topics or promotions or find the best social channel for a client to use.